Take your pick at this online festival of saris

 Take your pick at this online festival of saris

Take your pick at this online festival of saris

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Bengaluru : With the country opening up gradually during the pandemic, buying handloom is not particularly high on people’s priority list, feels Bharathy Harish, coordinator of Madhurya Creations in Bengaluru. Weavers were hit hard by COVID-19. “Diverse communities with unique weaving patterns developed over the last 5,000 years are our country’s pride and joy. It is our duty to help our weavers; towards that end, Madhurya Creations is hosting House of Heritage, an online project to help weavers showcase their unsold stock.” Madhurya Creations was started by Art of Living to revive the traditional arts and crafts of India. “We work with weavers from several parts of the country including Kanchipuram, Uppada, Paithan, Chanderi, Maheshwar, Banaras, Kota, Phulia and Ilkal in North Karnataka. We create designs that combine motifs and patterns from different parts of the country,” explains Bharathy.
Take your pick at this online festival of saris
Bharathy says weavers have been unable to sell what they had woven before lockdown. “They have been forced to look for alternative employment as construction workers or domestic help. There are entire weaving villages that have no other means of income. If we make a conscious decision to support these weavers during the festival season, it will go a long way in keeping their looms alive.” With 1,080 weavers on board, the online showcase will have saris for all occasions, ranging from daily wear to bridal wear and everything in between. One of Madhurya Creations’ revival efforts is Uppada saris. “It is woven in the jamdani style by a handful of weavers in the quaint village of Uppada in the East Godavari district of Andhra Pradesh. We are not only reviving traditional designs but are also focussing on current trends in terms of colour and motifs,” she adds.

Indian Chronicle

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